Needlefresh, UK’s Largest Christmas Tree Supplier, Selects LINKFRESH

10th May, 2018, Cambridge, UK; LINKFRESH, the leading global provider of supply chain solutions for the fresh produce industry, has announced Needlefresh, one of the UK’s largest suppliers of Christmas Trees, has selected LINKFRESH as the company’s new ERP platform.

Needlefresh Direct LogoThe 10 user LINKFRESH solution will be implemented over the coming months, replacing the current ERP solution.

“Our industry is very seasonal and the majority of our business is processed within a 6-week time period; therefore, transparency, accuracy and efficiency is everything”, said Needlefresh Managing Director, Christopher Hood.

Needlefresh was founded 22 years ago by a group of dedicated, leading growers passionate about delivering top quality Christmas trees. Based in the idyllic Wiltshire countryside, and run by Christopher Hood, his wife Nancie, son George and a small team, Needlefresh is now one of the largest suppliers of real Christmas trees in the UK with over 90% of trees supplied from British farms.

The new LINKFRESH solution will eliminate the use of manual spreadsheets to run the business as well as remove duplicate data entry; an inefficient, error prone, drain on resources. In addition Needlefresh also needed to improve specific business areas such as management reporting and have a real-time view of their inventory.

Christopher continues, “LINKFRESH will give us a fully integrated, easy to use, futureproof and modern system with out-of-the-box specialist functionality for our industry that supports the future growth of the business.”

“We are delighted to welcome Christopher and his team to LINKFRESH”, said Andy Makeham, CEO of LINKFRESH. “Christmas trees have many similar attributes to fresh produce, for example, short shelf life and the importance of live inventory, dynamic fast paced supply and demand, grower returns, and customer supply specifications by size, colour, variety, grade, etc. The industry specific functionality in the LINKFRESH solution, designed specifically for the fresh and perishable produce supply chain, makes LINKFRESH a perfect fit for Needlefresh”.

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